Privacy Policy

This Privacy Policy explains how Pi Metrics Ltd (“Pi Metrics”, “we”, “our”, “us”) collects, uses, and protects your personal information when you visit pi-metrics.com or use our dashboards, analytics tools, and APIs (collectively, the “Services”). By using our Services, you agree to this Policy.

1. Who We Are

We are the data controller under the UK GDPR and the Data Protection Act 2018.

2. Information We Collect

A. Information you provide directly

• Account details (name, email, company, password)
• Billing and subscription information
• Communication records (emails, support chats)

B. Information collected automatically

• Log and device data (browser type, IP address, OS, time zone)
• Usage analytics (pages visited, features used, session times)
• Cookies and similar technologies

C. Information via APIs

When you connect third-party platforms (e.g. Meta, TikTok, YouTube), we collect only authorised data you grant access to — such as performance and engagement metrics.

3. How We Use Your Information

We use data to:

• Provide, maintain, and improve our Services
• Personalise dashboards and analytics
• Communicate updates, invoices, or support responses
• Ensure security, compliance, and fraud prevention
• Conduct aggregated analytics and benchmarking

All aggregated or anonymised data is stripped of personal identifiers.

4. Legal Basis for Processing

• Contractual necessity – to deliver the Services you use
• Legitimate interest – to improve features and prevent abuse
• Consent – for cookies or marketing emails
• Legal obligation – for tax or compliance requirements

5. Data Retention

• Account data – active period + 12 months
• Billing data – 6 years (HMRC requirement)
• API data – temporary, used only for analytics generation

You may request deletion or anonymisation anytime (see Section 9).

6. Sharing & Disclosure

We never sell your personal data. We share information only with:

• Trusted service providers (hosting, analytics, payment)
• Legal or regulatory authorities when required
• Business successors (in case of merger or acquisition)

All partners operate under GDPR-compliant contracts.

7. International Data Transfers

Your data may be processed in the UK, EU, or US. Where data leaves the UK, we use appropriate safeguards such as Standard Contractual Clauses (SCCs).

8. Cookies

We use essential cookies for functionality and optional analytics cookies to measure usage. You can manage cookie preferences in your browser or through our site banner.

9. Your Rights (UK GDPR)

• Access and obtain a copy of your data
• Correct inaccurate information
• Request deletion (“right to be forgotten”)
• Restrict or object to processing
• Receive data in portable format
• Withdraw consent at any time

To exercise these rights, contact our Data Protection Officer at shishir@pi-metrics.com.

10. Security

We use encryption, secure servers, and access controls to protect your information. While we take every precaution, no online system is entirely immune to risk — please use strong passwords and protect your credentials.

11. Children’s Data

Our Services are not intended for anyone under 16. We do not knowingly collect data from minors.

12. Updates to This Policy

We may update this Policy occasionally. Updates will appear here with a new “Last updated” date. Continued use of our Services constitutes acceptance of the revised Policy.

13. Contact Us